It’s in the jeans — er, genes!
Following in his famous father’s modeling footsteps, 7-year-old Cristiano Ronaldo Jr. poses alongside dad Cristiano Ronaldo for the soccer star’s new CR7 JUNIOR denim line.
Ronaldo — who is also dad to 4-month-old twins Mateo and Eva Maria, and expecting a baby with girlfriend Georgina Rodriguez — included his firstborn in the adorable photo shoot for the campaign.
“For me, the CR7 JUNIOR collection is all about having fun and being free, being creative and confident,” he tells PEOPLE exclusively. “The stretch denim we have used in the collection is extremely comfortable due to the technical elements in the fabric, which will allow boys to run around and be active, move freely and most importantly play!”
“This is why we have used the PRESS PLAY tagline for the brand,” adds Ronaldo, 32. “I believe the youth of today are the ones driving the society forward in so many ways and I felt that creating a denim collection with my son would celebrate this.”
Cristiano Ronaldo: Junior has shown a real interest in the CR7 brand, and he is starting to enjoy and appreciate well-made quality clothing. He is becoming aware of fashion and looking cool.
He really loves the collection and wears it all the time so to me it was obvious from the moment I decided to launch CR7 JUNIOR that it made sense that he had an active participation.
PEOPLE: You have two sons and a daughter — is it harder to dress one versus the other? What’s your go-to style choices for them?
Cristiano: Ha! Well, Junior is growing up so quickly that I don’t need to dress him anymore. He is very independent and has a great eye for fashion.
When it comes to the twins, we want to make sure they are comfortable and warm. Wearing natural fibers on their skin is the main focus for now, but I’m sure their specific styles will evolve as they get older and we discover more and more about their unique personalities.